35 years after Back to the Future, a new DeLorean will see the light of day

35 years after Back to the Future, a new DeLorean will see the light of day

DeLorean will rise from the ashes. Almost 40 years after the film Back to the Future which made the DMC-12 iconic, a new concept arrives.

Released in 1985, the film Back to the future was a worldwide success, and still today the adventures of Marty Mcfly delight viewers with each retransmission. Behind this cult production, a car is at the heart of the plot. Having become legendary over the years, the DeLorean was however nothing special when the film was released.

DeLorean: more than a movie car?

Indeed, in the heart of the 80s the brand even had difficulty selling its “DMC-12” model. But thanks to Back to the future, the American manufacturer was able to capitalize on this success and the copies then sold like hotcakes. If in the collective imagination the DeLorean brand now refers to a past era, in the same way as Cadillac for example, the firm still exists, and a new model should also be presented in the coming days.

In a discreet teaser on social networks, the firm from Detroit presented a first image of its future 100% electric car model. While it was in great difficulty in the 80s, even going bankrupt in 1982, the DeLorean brand ended up being reborn from its ashes in 2016, even resuming production of the mythical DMC-12 with 300 copies.

Final answer this summer

With a name that resonates in the heads of millions of people, DeLorean is therefore launching a new crazy challenge. After having been the perfect caricature of futurism in the cinema, it intends to become one in reality. While the first announcements had already been made ahead of the last Super Bowl, the brand, which has become Texas since its redesign, has announced that the car will be presented in its entirety during Monterey, Car Week, on August 21.

The big unknown at the moment remains whether this car described as a “concept” will ever be marketed, or if it is just a stunt from DeLorean. Although the motivation of Stephen Wynne, who took over the brand and brings it to life today, is indisputable, bringing a model into large-scale production requires capital, and the presentation of a concept could serve more to attract investors than the public itself, which may have to wait a few more months or even years.

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